WE CREATE PHOTO AND FILM ROOTED IN SPORT CULTURE.
Helping brands to translate cultural insight into strong visual narratives.
WHAT WE DO?
Creative
We turn ideas into a clear creative direction, from concepts and moodboards to storyboards and visual development.
Every story starts with an idea.
Production
We bring the vision to life, from assembling the right team to managing the shoot, whether it’s film, photography or a campaign.
Every detail matters.
Post-Production
We shape the footage into its final form through editing, colour, sound and finishing. We refine every element to stay true to the vision.
The final frame tells the story.
HOW WE CREATE?
Every project is a game.
We know how to play it.
01
BRIEFING
Every game starts with a clear objective.
Before stepping onto the pitch, everyone needs to know what we’re here to achieve. We take the time to understand the brand, the audience, the context, the ambitions and the challenge behind the project. This is where we align the team and define what success looks like.
02
TACTICS
A good team needs a game plan.
Once the brief is clear, the idea takes shape. We define the creative direction, narrative, visual language and the way the story should be told. The strategy becomes our playbook — giving everyone a clear direction while leaving room for creativity on the field.
03
LINE-UP
The right players make the difference.
With the direction in place, we build the team around the project. Crew, casting, locations, equipment, schedule and production are brought together to make the vision possible. Every role has a purpose, and every detail is prepared before kick-off.
04
KICK-OFF
This is where the plan meets reality.
The cameras roll, the lights come on, and the idea becomes something tangible. Our team takes the field to capture, direct and produce the work — adapting to the unexpected while staying focused on the vision. This is where preparation turns into creation.
05
FINAL SCORE
The work speaks for itself.
Back from the field, we shape everything we've captured into its final form. Editing, colour, sound, motion, retouching and post-production bring the work together before delivery. Every decision comes together to create the final result — something made to perform, connect and be remembered.
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UnderGrass is a French creative studio built around sport, culture and storytelling. We develop and produce bold visual experiences for brands, clubs and organisations shaping the future of sport.
hello@undergrass.biz
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